Overview
A Playlist in MW Content is a sequence of media files (videos, images, etc.) that plays on screens assigned to a location. It determines the content order, duration, and timing. Playlists are essential for scheduling content in a controlled loop on any signage screen.
How to Create a Playlist (Step-by-Step)
Go to
Setup → PlaylistClick Create Playlist
Fill in:
Playlist Name
Duration (Seconds)
Select Type (Normal, Fixed, Prime, Dependent)
Assign a Location
Leave Play Type as Timer
(Optional) Add Tags, Description, Media Partner
Ensure Status is checked
Click Save
Fields Explained
Field | Required | Description |
Play List Name | ✅ | Unique name to identify the playlist (e.g., |
Duration (Seconds) | ✅ | Total loop time in seconds (e.g., 60, 120) |
Type (Fixed / Prime / Dependent) | ❌ | Choose the playlist type based on scheduling needs (see details below) |
Location | ✅ | Assign the playlist to a location where it will be displayed |
Play Type | ✅ (default: Timer) | Defines how content is triggered – Timer = time-based loop |
Tags | ❌ | Keywords for filtering or searching playlists |
Description | ❌ | Notes or purpose of the playlist (e.g., “Main product ads”) |
Media Partner | ❌ | Enable if the playlist is for external media partners |
Display Timer | ❌ | Show countdown timer on the player for content switching |
Status | ✅ | Keep checked to activate playlist for use |
Playlist Types Explained
Type | Use Case |
Normal (default) | Manual scheduling; you decide content order, duration |
Fixed | Duration-based loop; content automatically fills allocated time |
Prime | Runs content only during peak times (e.g., lunch hours) |
Dependent | Paired with another playlist; shows content related to a primary playlist |
Best Practices
Set playlist duration based on total content length (e.g., 60 seconds = 3 x 20s ads)
Use Prime Time for scheduled day-part campaigns
Always assign a Default Playlist for backup in case main content is unavailable
Use Tags for grouping playlists by campaign or region