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Impact of Deleting Devices

What happens when you delete a device from CMS — permanent data loss, analytics impact, and safer alternatives like archiving or deactivating.

Overview

Deleting a device from the CMS is a permanent action that affects both visibility in the dashboard and access to historical records. This page outlines the consequences and provides guidance to avoid accidental data loss.


Key Impacts

Permanent Removal

  • The device will be permanently deleted from the CMS platform.

  • It will no longer appear in the Device Manager or Dashboard Views.

Loss of Historical Data

  • All historical playlogs, proof-of-play reports, and playback metrics tied to the device will be permanently lost.

  • This includes:
    Content delivery records
    Ad playback evidence for audits
    Reporting data for clients or internal analysis

Analytics Impact

  • Any campaign reporting or insight dashboards referencing the deleted device will no longer retrieve its data.

  • This can affect ROI tracking, campaign performance history, and compliance documentation.


Best Practice Recommendation

If you are not 100% sure whether the device should be removed permanently, consider the following safer alternatives:

1. Mark as "Archived"

  • Retain the device in the system without affecting campaign planning.

  • Suitable for devices that are temporarily offline or under maintenance.

2. Deactivate Instead of Deleting

  • Prevents the device from receiving new content while preserving historical data and playlogs.

  • Can be reactivated anytime if needed.


Who Should Perform This?

Only Administrators or users with Device Management permissions should perform deletions after proper review with:

  • Campaign Managers

  • Operation Team

  • Compliance or Audit stakeholders (if applicable)


When to Delete

Scenario

Action

Device is permanently decommissioned

✅ Safe to Delete

Device was wrongly created

✅ Safe to Delete

Unsure of future use

❌ Use Archive or Deactivate

Need to retain playlog history

❌ Do Not Delete


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