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Complete Measure Platform user guide — Dashboard, Reports (Template Builder, Custom Reports), Campaign/Location/Ad Delivery Insights, Brand Lift Study, IoT and Transit Measurement, and AI Report Analyzer.

Measure Platform User Guide

Accessing the Measure Platform Login The interface adapts automatically depending on the type of account you log in with: Agency: focused on campaign counts, revenue by…

Accessing the Measure Platform

Campaigns In this section you can oversee your campaign executions, develop bespoke reporting structures, and export detailed performance analytics.

Campaigns

Template Builder Every campaign automatically has a default template (basic campaign info, reach, frequency, and location breakdown). If a client needs a specific Excel…

Customizing Campaign Templates

3.1 Dashboard : Purpose: a quick health snapshot of all campaign activity. For agencies, the dashboard typically shows: revenue generated by DSP, active campaigns, and a…

Dashboard Overview

Insights – AI Narratives &amp; Diagnostics: Purpose: move from raw numbers to “what does it mean?” Insights are split into three views: 3.3.1 Campaign Insights 3.3.2…

AI-Driven Insights for Campaign, Location, and Ad Delivery Performance

Introduction Measure is Moving Walls' post-campaign analytics platform. It centralizes all “after the campaign” analysis – reach, frequency, impressions, audience,…

Introduction - Measure

Brand Lift Study (BLS) : An additional paid service, powered by Moving Walls' acquired survey / people-intelligence panels. In Measure, you can: Schedule a new brand…

Brand Lift

IOT Measurement : Integrates with Moving Walls' proprietary IoT devices in select deployments. Use cases: Clients deploy IoT devices for first-party volumetric counts at…

Measurement

Reports – Factual Campaign Output : Purpose: view and export the raw, factual numbers behind every campaign. Under Reports, you will find three sub-modules: Campaigns…

Factual Campaign Output Reports and Sub-Modules Overview

Example questions you can ask: “Which campaign had the best CPM?” “Which campaigns delivered the highest reach for automotive clients?” This module is especially useful…

AI Report Analyzer

FAQ for the Moving Walls Measure Platform — covers Reports vs. Insights, templates, location analytics, programmatic support, Brand Lift Study, and measurement methodology.

Measure Platform - Frequently Asked Questions

Detailed FAQ on DOOH audience measurement — impressions, OTS/OTC/VAC, reach and frequency, data collection by venue, Impression Multiplier, Frequency Logic, Index Score, data partners, accuracy, and privacy.

DOOH Audience Measurement - Detailed FAQ

Turn Screen Data Into Measurable Performance

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