MOVING WALLS
Measure Platform
Frequently Asked Questions
Answers to common questions about Reports, Insights, Brand Lift, and Measurement methodology – for use during demos, onboarding, and client conversations.
Reports, Templates & Insights
Q1 | What is the difference between Reports and Campaign Insights? Reports are factual dumps (Excel) of campaign performance – like a bank statement. Campaign Insights add AI-driven narratives, benchmarks, and optimization recommendations using past campaigns as context. |
Q2 | Do I need to have executed the campaign in Planner or Influence to use Measure? No. If you run campaigns outside Moving Walls, you can still use Measure as a standalone post-campaign analytics and reporting platform by setting up templates and ingesting the campaign data. |
Q3 | What is a template, and why should I create one? A template defines the structure and columns of your report (campaign details, date range, demographics, locations, metrics, etc.). Once saved, it lets you generate reports in a consistent format for any campaign or inventory set. |
Q4 | How do I show India-specific data and maps in demos? If the organization or demo account is tagged to India, the default map and campaigns will be Indian. Until market-specific demo accounts are available, pre-select real India campaigns in the sample list and use those during demos. |
Locations & Inventory
Q5 | What are Location Insights actually showing me? Location Insights show which areas you chose in your campaign, how often they are used across all your campaigns, their CPM and performance, and nearby unselected opportunities you might consider in future plans. |
Q6 | How is “location” different from “inventory”? “Location” refers to an area (e.g., a neighborhood or junction) that can contain multiple billboards or screens. “Inventory” is an individual site or screen within that location. |
Programmatic & Brand Lift
Q7 | Does Measure support programmatic deals? Yes. Ad Delivery Insights give a command-center view over bid requests, bid responses, available impressions, and performance by deals and DSPs for programmatic campaigns. |
Q8 | What is Brand Lift Study (BLS) and is it included? BLS is a paid add-on using real survey panelists to measure awareness, recall, and purchase consideration after a campaign. It is not part of the default analytics but can be scheduled and viewed directly from Measure. |
Q9 | Are the brand lift and panel data modeled or real? They are based on responses from actual panel members across markets, using targeted questions tailored to each campaign and brand. |
Measurement Methods & Data
Q10 | How is transit measurement different from regular billboard measurement? Transit measurement tracks moving assets (taxis, buses, etc.) along their routes, estimating reach / frequency and area coverage over time, whereas billboards are measured at fixed locations. |
Q11 | What data sources power Measure? The platform uses a multi-dataset approach combining sources such as Google traffic, IoT, and SDK data to derive unified volumetric and qualitative metrics. |
Q12 | What is a Reach Saturation Analyzer? It shows at what point unique reach starts to flatten for each inventory or location during a campaign, helping you decide optimal campaign duration and when extra days no longer add much incremental reach. |