Preferred Deal -A Preferred Deal is a non-guaranteed programmatic advertising arrangement where advertisers bid on inventory at a fixed eCPM price .Unlike guaranteed deals, the number of impressions is not fixed, and advertisers pay only for the impressions that are delivered.
Key Features
Non-Guaranteed Inventory: Impression delivery is based on availability.
Fixed Pricing: The eCPM is agreed upon before the campaign starts.
Direct Agreement: The deal is negotiated between one publisher and one advertiser.
Pay for Delivered Impressions: Charges apply only to the impressions served.
How to create a Preferred deal :
1.Enter the required campaign name.
Media Type is set to DOOH (Digital Out-of-Home) by default.
Select the Deal Type as Programmatic and the Programmatic Type as Preferred Deal
Enable Mark this Campaign as non billable if needed
Select the country where the campaign will run. Only countries available to your account are displayed
Select the Demand-Side Platform (DSP) through which the programmatic campaign will be delivered.
Select the buyer with whom the campaign will be associated
Select the transaction type for the campaign, such as Spot or Audience
8.1 Spot Based campaign - Pricing is based on the number of spots played in the selected inventory.
8.2 Audience Based campaign - Pricing is based on the impression value measured in the selected inventory
9.Select the currency in which the campaign budget will be managed and billed.
10. Enter the total budget allocated for the campaign.
11.Choose a Goal Type from the drop-down list.
If the transaction type is spot :
12. None -No goal is set for the campaign.
13. Share of Voice -Delivers the campaign based on the percentage of total advertising activity on the selected screens. Optimizes the campaign to achieve the specified percentage of total market activity or advertising opportunities.
14.Ad Plays -Delivers the campaign based on the specified number of times the advertisement is played .Specify the total number of times the advertisement should be played during the campaign.
If the transaction type is Audience :
15. Impressions - Optimizes the campaign to maximize the total number of ad views or exposures delivered to the target audience.
16. Reach - Optimizes the campaign to maximize the number of unique users who view the campaign. When Reach is selected, specify the target number of Unique Users.
17. Select the Seller.
18. Enter the Seller Contact Number, if required.
19. Enter the Seller Email before saving the campaign.
20. Click create a campaign.
Adding a new line item
After the campaign is successfully created, you will be redirected to the Add Line Item page, where you can configure the campaign's line items. Alternatively, if you are viewing an existing campaign, click the three-dot (⋮) menu, select View Line Items, and then click New Line Item to create a new line item.
Enter a unique and descriptive name for the line item.
3.Select the type of creative to be used for the campaign. Available options are Display, Video, and Audio.
Priority
Priority determines the order in which line items are considered when multiple campaigns compete for the same advertising inventory.
Select a Priority value between 1 and 10.
Priority 1 represents the highest priority, while Priority 10 represents the lowest priority.
When multiple line items are eligible to serve on the same screen at the same time, the system evaluates higher-priority line items before lower-priority ones.
For example, Priority 1 is typically used for premium or sponsorship campaigns, Priority 5 for standard campaigns, and Priority 8 for house or internal advertisements.
Note: Assign priorities carefully to ensure that high-value or business-critical campaigns receive preference when competing for available inventory.
Select the duration of the advertisement in seconds. Ensure that the selected value (for example, 5, 10, 15, 20, 30, or 60 seconds) matches the duration of the creative file.
Select the start and end dates during which the line item will be active.
Budget Options
Unlimited Budget
Enable the Unlimited Budget toggle if the line item should not have a budget limit.
When enabled, the line item is not restricted by a budget cap.
When disabled, you must configure the budget
Pacing
Pacing controls delivery distribution: ASAP (deliver as fast as possible), Even (spread delivery uniformly across the flight, the default), or Front Loaded (deliver more early in the campaign)
Targeting
The Targeting section allows you to define the audience and geographic locations where the line item will be delivered. You can apply one or more targeting criteria to ensure your advertisements reach the intended audience.
Note: All targeting fields support multiple selections. Geographic targeting is limited to the countries selected in the parent campaign. You cannot target locations outside the campaign's selected countries.
Geography
The Geography section allows you to define where the campaign will be delivered using an interactive map.
Circle Draw Tool =Draw a circular targeting area by selecting a center point and defining the required radius. The selected radius is displayed on the map.
Polygon Draw Tool =Draw custom polygon shapes to precisely define complex targeting areas.
Line Draw Tool =Draw a line to target inventory along a specific route or corridor, such as highways, major roads, or transit routes.
Age Group
Select one or more age groups for the campaign.
Available options include:
18–24
25–34
35–44
45–54
55–64
65+
Gender
Select one or more gender options for the campaign.
Available options include:
Male
Female
Income Targeting
The Income targeting option allows you to deliver advertisements to audiences based on their estimated income level.
Income Categories
Select one or more income brackets to target the desired audience.
Interest Targeting
The Interests targeting option allows you to deliver advertisements to audiences based on their interests and preferences. Selecting relevant interest categories helps improve campaign relevance and audience engagement.
Interest Categories
Select one or more interest categories to target the desired audience.
Points of Interest (POI) Targeting
The Points of Interest (POI) Targeting feature allows you to target advertisements to screens located near specific places, such as shopping malls, airports, stadiums, hospitals, and other high-traffic locations.
Accessing POI Targeting
In the Targeting section, select Points of Interest (POI).
The POI Targeting drawer opens, displaying available POI categories and search options.
Venue Type Targeting
The Venue Type targeting option allows you to select the types of venues where your advertisements will be displayed. This helps ensure your campaign reaches audiences in the most relevant environments.
Venue Types
Select one or more venue types based on your campaign objectives.
Ad Resolution Targeting
The Ad Resolution targeting option allows you to select the screen resolutions that support your creative. Choosing the correct resolutions from the list ensures that your advertisement is displayed only on compatible screens.
DOOH Inventory Type
The DOOH Inventory Type section allows you to define the type of digital out-of-home inventory that will be used for the line item
Media Owner =Search a media owner
Inventory Type =Select the type of inventory required for the campaign
Inventory Format =Select one or more inventory formats to further available inventory.
AI Inventory Recommendations
The AI Inventory Recommendations section helps you identify the most suitable inventory for your campaign based on the campaign settings. The system analyzes your campaign parameters and recommends screens that best match your targeting requirements.
Day Parting
The Day Parting feature allows you to control when advertisements are delivered by selecting specific hours of the day. This helps ensure your ads are displayed during the times when your target audience is most likely to be present.
Configuring Day Parting
Open the Day Parting section.
Use the 24-hour grid to select the hours during which the advertisement should run.
Select one or more time slots based on your campaign requirements.
Save the schedule to apply the selected delivery times.
Delivery
The Delivery section allows you to set a daily delivery limit for the line item.
Threshold Count Per Day -Enter the maximum number of impressions or ad plays that can be delivered per day. Once the daily threshold is reached, delivery pauses until the next day.
Cost
The Cost section allows you to specify the delivery rate for the line item. The system automatically calculates the total cost based on the configured rate.
Custom Fees
The Custom Fees section allows you to add additional charges to a line item, such as agency commissions, data fees, premium placement charges, or ad verification fees. These fees are included in the overall campaign cost calculation.
Note : If needed you can add the custom fee it is not mandatory
Adding a Custom Fee
1.In the Custom Fees section, click Add Fee.
2.Enter the required fee details:
Name – Enter a descriptive name for the fee.
Amount – Enter the fee value.
Type – Select how the fee should be calculated:
Fixed – Adds a flat amount in the campaign currency.
Percentage – Calculates the fee as a percentage of the media cost.
Select the Invoice checkbox if the fee should be included in the invoice.
3.Click Save to create the line item.
4.Click Request for Approval.
5.The approval request is sent to the corresponding DSP for review.
6.If Moving Audience Xchange (MAX) is selected as the DSP, complete the following steps:
1.Log in to the MAX DSP.
2.Navigate to Direct Deals.
3.Open the corresponding campaign.
4.Review the deal details and click Accept.
5.Configure an order for the accepted deal.
6.Enter the Order Name.
7.Select the appropriate Brand.
8.Configure the required Direct Deal.
9.Select the checkbox for the configured direct deal.
10.Click Save.
Assigning a Creative
After configuring the order:
1.Click Assign Creative.
2.Drag and drop the required creative into the assignment area.
3.Click Save to assign the creative to the order.
Note: After the creative has been uploaded and assigned in the DSP, it is ready for review and approval in Influence before it can be delivered according to the campaign schedule.
Reviewing and Approving the Creative
1.Log in to Influence.
2.Navigate to the required Campaign and open the corresponding Line Item.
3.Click the Actions button for the line item and select Creative.
4.Review the assigned creative to ensure the details are correct.
5.Click Approve to approve the creative.
Note: If the approved creative is associated with a player, it will automatically go live on the campaign Start Date.
Step 2. From the Creative page, you can download the creative in the following formats:
VAST
ZIP
URL
And paste the url format in a new browser window and the campaign will start generating the delivery report
Viewing the Delivery Report
1.Navigate to the required Campaign and open the corresponding Line Item.
2.Click the More Actions (three-dot) menu for the line item.
3.Select Delivery Report.
4.The Delivery Report page displays the campaign's performance metrics, allowing you to monitor delivery status and overall campaign performance.
