Direct - Direct campaigns are traditional advertising campaigns. Any campaign that is not programmatic is classified as a Direct campaign.

How to create a Direct deal :

Enter the required campaign name.
Media Type is set to DOOH (Digital Out-of-Home) by default.
Select the desired brand from the list
Select the type of client for the campaign. Available options are Direct Advertiser and Agency.
Select the country.
Currency will be automatically setted based on the selected country
Enter the total budget.
Select the delivery objective for the campaign, such as None, Share of Voice, or Ad Plays,Reach , Impressions.
None -No goal is set for the campaign.
Share of Voice -Delivers the campaign based on the percentage of total advertising activity on the selected screens. Optimizes the campaign to achieve the specified percentage of total market activity or advertising opportunities.
Ad Plays -Delivers the campaign based on the specified number of times the advertisement is played .Specify the total number of times the advertisement should be played during the campaign.
Impressions - Optimizes the campaign to maximize the total number of ad views or exposures delivered to the target audience.
Reach - Optimizes the campaign to maximize the number of unique users who view the campaign. When Reach is selected, specify the target number of Unique Users.
Enter the required values based on the selected goal type
Enable Mark this Campaign as non billable if needed.
Click create a campaign .

Adding a new line item

1.After the campaign is successfully created, you will be redirected to the Add Line Item page, where you can configure the campaign's line items. Alternatively, if you are viewing an existing campaign, click the three-dot (⋮) menu, select View Line Items, and then click New Line Item to create a new line item.

Enter a unique and descriptive name for the line item.

3.Select the type of creative to be used for the campaign. Available options are Display, Video, and Audio.

4.Select the duration of the advertisement in seconds. Ensure that the selected value (for example, 5, 10, 15, 20, 30, or 60 seconds) matches the duration of the creative file

5.Select the start and end dates during which the line item will be active.

Budget Options

Enable the Unlimited Budget toggle if the line item should not have a budget limit.

When enabled, the line item is not restricted by a budget cap.
When disabled, you must configure the budget

Targeting

The Targeting section allows you to define the audience and geographic locations where the line item will be delivered. You can apply one or more targeting criteria to ensure your advertisements reach the intended audience.

Note: All targeting fields support multiple selections. Geographic targeting is limited to the countries selected in the parent campaign. You cannot target locations outside the campaign's selected countries.

Geography

The Geography section allows you to define where the campaign will be delivered using an interactive map.

Circle Draw Tool =Draw a circular targeting area by selecting a center point and defining the required radius. The selected radius is displayed on the map.
Polygon Draw Tool =Draw custom polygon shapes to precisely define complex targeting areas.
Line Draw Tool =Draw a line to target inventory along a specific route or corridor, such as highways, major roads, or transit routes.

Age Group

Select one or more age groups for the campaign.

Available options include:

18–24
25–34
35–44
45–54
55–64
65+

Gender

Select one or more gender options for the campaign.

Available options include:

Male
Female

Income Targeting

The Income targeting option allows you to deliver advertisements to audiences based on their estimated income level.

Income Categories

Select one or more income brackets to target the desired audience.

Interest Targeting

The Interests targeting option allows you to deliver advertisements to audiences based on their interests and preferences. Selecting relevant interest categories helps improve campaign relevance and audience engagement.

Interest Categories

Select one or more interest categories to target the desired audience.

Points of Interest (POI) Targeting

The Points of Interest (POI) Targeting feature allows you to target advertisements to screens located near specific places, such as shopping malls, airports, stadiums, hospitals, and other high-traffic locations.

Accessing POI Targeting

In the Targeting section, select Points of Interest (POI).
The POI Targeting drawer opens, displaying available POI categories and search options.

Venue Type Targeting

The Venue Type targeting option allows you to select the types of venues where your advertisements will be displayed. This helps ensure your campaign reaches audiences in the most relevant environments.

Venue Types

Select one or more venue types based on your campaign objectives.

Ad Resolution Targeting

The Ad Resolution targeting option allows you to select the screen resolutions that support your creative. Choosing the correct resolutions from the list ensures that your advertisement is displayed only on compatible screens.

DOOH Inventory Type

The DOOH Inventory Type section allows you to define the type of digital out-of-home inventory that will be used for the line item

Media Owner =Search a media owner
Inventory Type =Select the type of inventory required for the campaign
Inventory Format =Select one or more inventory formats to further available inventory.

AI Inventory Recommendations

The AI Inventory Recommendations section helps you identify the most suitable inventory for your campaign based on the campaign settings. The system analyzes your campaign parameters and recommends screens that best match your targeting requirements.

Day Parting

The Day Parting feature allows you to control when advertisements are delivered by selecting specific hours of the day. This helps ensure your ads are displayed during the times when your target audience is most likely to be present.

Configuring Day Parting

Open the Day Parting section.
Use the 24-hour grid to select the hours during which the advertisement should run.
Select one or more time slots based on your campaign requirements.
Save the schedule to apply the selected delivery times.

Custom Fees

The Custom Fees section allows you to add additional charges to a line item, such as agency commissions, data fees, premium placement charges, or ad verification fees. These fees are included in the overall campaign cost calculation.

Note : If needed you can add the custom fee it is not mandatory

Adding a Custom Fee

1.In the Custom Fees section, click Add Fee.

2.Enter the required fee details:

Name – Enter a descriptive name for the fee.
- Amount – Enter the fee value.
- Type – Select how the fee should be calculated:
  - Fixed – Adds a flat amount in the campaign currency.
  - Percentage – Calculates the fee as a percentage of the media cost.
  - Select the Invoice checkbox if the fee should be included in the invoice.
Click Save to create the line item.
Click Activate Deal to initiate the deal activation process.