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Introduction

Introduction to MW Planner — Moving Walls' OOH campaign planning platform — and how it works alongside MW Influence for creative management and delivery.

Planner

User Guide

A beginner-friendly guide to planning, building, and approving media campaigns

1. Introduction

MW Planner is Moving Walls’ campaign planning platform for Out-of-Home (OOH) advertising. It enables media owners and planners to build, budget, target, and submit advertising campaigns across digital and traditional billboard inventory. MW Influence is the companion platform used by media owners to manage campaign delivery, approve creatives, and monitor live campaign performance.

This user guide covers two core workflows, each on its own platform:

  • MW Planner – Creating and submitting a campaign (campaign details, budgeting, targeting, inventory selection)

  • MW Influence – Managing creatives (assigning and approving ad content for line items within active campaigns)

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