A beginner-friendly guide to planning, building, and approving media campaigns.

MW Planner is Moving Walls' campaign planning platform for Out-of-Home (OOH) advertising. It enables media owners and planners to build, budget, target, and submit advertising campaigns across digital and traditional billboard inventory. MW Influence is the companion platform used by media owners to manage campaign delivery, approve creatives, and monitor live campaign performance.

This user guide covers two core workflows, each on its own platform:

You can reach Planner in either of these ways:

If you are already signed in to another Moving Walls platform (such as Inventory, Measure, or Influence), you do not need to log in again.

The Dashboard is the first screen you see after logging in. It provides a high-level summary of your platform activity, revenue performance, and campaign pipeline for media owners.

Use the date filter (e.g., Last 7 Days) in the top-right corner to change the reporting period. You can also click Customize to select specific metrics to display.

At the top of the Dashboard, summary cards show key figures at a glance:

Each card also shows how the figure compares to the previous period (for example, "vs INR 8,184.47 last period"), so you can quickly see whether performance is improving.

The map highlights the countries where your organization has active campaigns. Countries are shaded by activity level (High, Medium, or Low), helping you see at a glance where most of your campaign activity is concentrated.

Below the summary cards, the Sales Performance Summary section breaks performance down into four tabs:

Tip: Use the date range filter in the top-right corner of the Dashboard to change the reporting period and see how performance shifts over time.

Creating a campaign involves working through the steps in order: Campaign Details, Budgeting, Targeting, Inventories, and Optimization. Planner walks you through each step automatically, so you do not need to remember the order yourself.

The Create New Campaign screen will open, showing a progress tracker across the top with each step of the process.

This is where you give the campaign its basic identity — its name, dates, and the brand it belongs to.

Note: Watch the right-hand panel as you fill in this step — it offers Form Insights and Quick Tips that explain why each field matters and how it affects later steps.

This step defines how much you plan to spend and where the campaign should run geographically.

Targeting defines who the campaign should reach and where. This step has two parts: Demographics and Geo-fencing.

Use this tab to describe your ideal audience. Planner uses this information to recommend the most relevant inventory later in the process.

A Movingads Smart Suggestion panel appears on the right, offering AI-based targeting recommendations based on what you have entered so far.

Geo-fencing lets you draw the exact geographic area you want your campaign to target on a map, instead of relying on a country or city name alone.

Tip: Targeting is marked as Optional in the progress tracker, so you can skip it if you prefer Planner to recommend inventory based on budget and goals alone — but setting it up gives more accurate recommendations.

Inventory refers to the actual physical screens or advertising sites where your campaign will be displayed. This step is where you choose which ones to include.

Once inventory is selected, a scheduling panel appears, allowing you to fine-tune how each selected inventory item is used:

The Campaign Forecast panel on the right updates automatically as you add inventory, showing estimated impressions, reach, frequency, and total cost. Once you are satisfied with your inventory selection, click Next Step.

This final setup step is optional and lets you fine-tune how your budget is distributed and how performance should be optimized.

From this screen, you have two options:

Once a campaign has been built, it needs to be submitted and approved before it goes live. This ensures every campaign is reviewed before money is committed.

Note: Once submitted, no further changes can be made to the campaign unless it is rejected and sent back to you. Review all details carefully before submitting.

Depending on your role and permissions, you may be able to approve campaigns submitted by others. Approval typically passes through stages such as Agency Acceptance, Internal Review, and Media Owner Approval.

Once a campaign is approved, it becomes a live deal and moves into the Influence platform, where the actual ad creatives (videos or images) are uploaded and attached to it. A campaign cannot start playing until at least one creative has been assigned and approved.

Note: This part of the process happens in Influence, not Planner. It is included here because it is the next step after a campaign is approved, and Planner users often need to complete it.

Every approved campaign is made up of one or more line items — each line item represents a specific inventory booking within the campaign (for example, one screen or one site). Creatives are assigned at the line item level.

This is where you upload or select the actual video or image file that should play on screen for this line item. The top of the screen shows four quick counters — Total Creatives, Approved, Pending Review, and Rejected — so you can track creative status at a glance.

Once assigned, the creative appears in the list with a status of Pending — this means it has been uploaded but is still waiting for review.

A creative must be reviewed and approved before it is allowed to play. Depending on your role and permissions, you may be the one approving it, or it may be reviewed by another team member.

Tip: Keep an eye on the Pending Review counter at the top of the screen — a campaign with creatives still pending review will not deliver impressions until they are approved.

All campaigns you create — whether drafts, submitted, or approved — are listed in the Campaigns section, giving you one place to track and manage everything.

Tip: Campaign status labels (such as Draft, Pending, Approved, or Completed) make it easy to see at a glance what stage each campaign is at without opening it.

Use this table as a fast lookup for where to go in the platform to complete common tasks.

A few terms used throughout Planner that may be unfamiliar to new users: