3. Dashboard Overview
The Dashboard is the first screen you see after logging in. It provides a high-level summary of your platform activity, revenue performance, and campaign pipeline.
3.1 Planner Dashboard
The Planner Dashboard displays revenue and sales performance for media owners:
Revenue Generated – Total revenue earned in the selected period
Average Per Unit – Average revenue earned per inventory unit
Conversion Rate – Percentage of proposals converted to confirmed campaigns
Use the date filter (e.g., Last 7 Days) in the top-right corner to change the reporting period. You can also click Customize to select specific metrics to display.
Figure 3: Planner Dashboard, showing the world map and performance summary cards.
3.2 Summary Cards
At the top of the Dashboard, summary cards show key figures at a glance:
Revenue Generated – Total revenue earned from campaigns within the selected period.
Average Per Unit – The average revenue earned per inventory unit.
Conversion Rate – The percentage of planned campaigns that were successfully delivered.
Each card also shows how the figure compares to the previous period (for example, “vs INR 8,184.47 last period”), so you can quickly see whether performance is improving.
3.3 World Map
The map highlights the countries where your organization has active campaigns. Countries are shaded by activity level (High, Medium, or Low), helping you see at a glance where most of your campaign activity is concentrated.
3.4 Sales Performance Summary
Below the summary cards, the Sales Performance Summary section breaks performance down into four tabs:
Overview – A general summary of sales performance.
Regional – Performance broken down by country, including inventory count, utilization, conversion, number of plans, cost, and revenue.
Clients – Performance broken down by client or brand.
Team – Performance broken down by team member, useful for tracking individual sales contribution.
Figure 4: Sales Performance Summary, with the Clients tab selected.
Tip: Use the date range filter in the top-right corner of the Dashboard to change the reporting period and see how performance shifts over time.