Module 1: Dashboard
The Dashboard module provides a comprehensive overview of your advertising portfolio. It has three sub-modules: Traditional, Utilization, and Connect — each designed for a specific type of performance monitoring.
1.1 Traditional Dashboard
The Traditional Dashboard gives publishers a complete financial and operational overview of their advertising performance. It is divided into four key sections.
1.1.1 Earnings Overview
Three summary cards at the top display earnings for the current Month-to-Date (MTD), Quarter-to-Date (QTD), and Year-to-Date (YTD) periods in USD. A bar chart below the cards visualises daily earnings across the selected date range.
Field / Setting | Description |
Date Range Picker | Custom start and end date to filter the earnings bar chart |
Select Inventory Type | Filter earnings chart by Digital, Classic, or Network category |
Show External Proposals | Toggle to include or exclude external proposals from the earnings data |
1.1.2 Sales Performance
Displays a Proposal Overview for a selectable custom date range, showing campaign sales metrics at a glance. A 'View More' link navigates to the full sales report.
Field / Setting | Description |
Approved Proposals | Total number of proposals accepted by advertisers |
Generated Proposals | Total proposals created and sent out |
Rejected Proposals | Total proposals declined by advertisers |
Brands | Number of unique brands included in campaigns |
Sales | Total revenue value in USD across the selected period |
1.1.3 Inventory Earnings
Displays the top three inventories ranked by earnings, based on repeat bookings and usage frequency. Results are categorised across three tabs.
Field / Setting | Description |
Digital Tab | Top three earning digital (DOOH) billboards |
Classic Tab | Top three earning static/classic billboards |
Network Tab | Top three earning network billboard groups |
1.1.4 Clients & Campaigns
Two tabs — Campaigns and Clients — each showing the top three entries across four pipeline stages. A 'View all campaigns' link navigates to the full All Campaigns list.
Field / Setting | Description |
Draft Proposals | Campaigns currently being built and not yet sent |
Proposals Generated | Proposals sent to advertisers awaiting response |
Booking Confirmed | Campaigns confirmed and booked by advertisers |
Live Campaigns | Campaigns currently running on billboards |