Brand Lift Study (BLS) : An additional paid service, powered by Moving Walls' acquired survey / people-intelligence panels. |
In Measure, you can:
Schedule a new brand lift study by providing campaign parameters and the desired questions / metrics
Access sample brand lift reports to see the output structure
Standard KPIs include:
Brand awareness lift
Ad recall
Purchase consideration
Familiarity
Example survey logic:
Ask panel members what their favourite beverage is
Ask if they recall seeing a specific brand's ad
Ask where they recall seeing it (OOH, digital, print)
Important to mention to clients
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