IOT Measurement :
Integrates with Moving Walls' proprietary IoT devices in select deployments.
Use cases:
Clients deploy IoT devices for first-party volumetric counts at specific sites
Platform capabilities:
Shows volumetric counts from IoT alone
Shows “Moving Walls aggregated” numbers that combine IoT with other datasets (traffic, SDK, etc.) and include demographic estimates
A toggle lets you switch between “IoT only” and “aggregated” views.
Transit Measurement :
For moving formats such as taxi tops and wrapped vehicles.
Key elements tracked:
Which vehicles carried the campaign
Which routes were taken
Reach and frequency achieved
Radius / area coverage trends over time
Conceptual difference from billboards
Billboards are fixed in one location
Transit assets move through multiple areas each day, so measurement must follow the route – not just a single point