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Manage Buyers: Adding and Describing Buyer Accounts in DSPs

Managing DSP buyer accounts in Influence — adding new buyers and understanding the buyer record fields (DSP, Seat ID, Buyer Account ID, and more).

Manage Buyers

The DSP Buyers page provides a centralized view of all buyer accounts configured for different Demand-Side Platforms (DSPs). It allows administrators to search, filter, and manage buyer information, as well as add new buyer records.

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Adding a New Buyer

To create a new buyer:

  1. Navigate to the DSP Buyers page.

  2. Click Add Buyer.

  3. Complete all the required fields.

  4. Click Save Buyer to create the buyer record, or click Cancel to discard the changes.

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Field Descriptions

  1. DSP - Select the Demand-Side Platform (DSP) with which the buyer is associated.

  2. Seat ID - Enter the unique identifier assigned to the buyer's seat within the selected DSP.

  3. Seat Name - Enter a descriptive name for the buyer's seat.

  4. Buyer Account ID - Enter the unique account identifier assigned to the buyer by the DSP

  5. Email ID - Enter the buyer's email address for communication and account identification

  6. Country - Select the country where the buyer or buyer account is registered.

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