Connect Dashboard
The Connect Dashboard is the command centre for programmatic advertising performance. It surfaces real-time bidding data, DSP revenue rankings, and deal performance metrics.
1.3.1 Programmatic Deals Overview
A snapshot of all programmatic deal statuses across the publisher's inventory.
Field / Setting | Description |
Pending Proposals | Proposals awaiting review by the demand side |
Generated Proposals | Proposals created and sent to DSPs or buyers |
Live Campaigns | Programmatic campaigns currently delivering |
Rejected Proposals | Proposals declined by the demand side |
Active Deals | Programmatic deals currently live and transacting |
1.3.2 Bidding Trends
Real-time programmatic metrics visualised across six tabs. This section also illustrates the SSP to DSP bid request and response flow.
Field / Setting | Description |
Bid Requests | Number of bid requests sent from the SSP to DSPs |
Bid Responses | Number of responses received from DSPs |
Ad Plays | Total number of ads successfully delivered |
Potential Views | Estimated audience impressions for delivered ads |
Buy Rates | Percentage of bid requests that resulted in a successful transaction |
Revenue | Total programmatic revenue generated in the selected period |
1.3.3 Top DSPs & Top Deals
Top DSPs: A ranked list of Demand-Side Platforms by revenue contribution, showing percentage share and total revenue per DSP, with drill-down capability.
Top Deals: The highest revenue-generating programmatic deals ranked by earnings, used to identify patterns in successful campaign configurations.
Note: Filters available across the Connect Dashboard: Date Range, Deal Type (Direct / Open Auction), and Specific Deal selection.