DOOH (Digital Out-of-Home) – Digital advertising displayed on screens in public spaces, such as billboards or transit displays.

Inventory – The physical screens or advertising sites available for booking.

Geo-fencing – Drawing a custom geographic boundary on a map to target a specific area.

Impressions – The estimated number of times an ad will be seen.

Reach – The estimated number of unique people who will see the campaign.

Flight Dates – The start and end dates a campaign is scheduled to run.

Line Item – A specific inventory booking within a campaign, such as one screen or site, used in Influence to organize and assign creatives.

Creative – The actual video or image file that plays on screen for a given line item.