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Customizing Campaign Templates

Template Builder Every campaign automatically has a default template (basic campaign info, reach, frequency, and location breakdown). If a client needs a specific Excel…

Template Builder

Every campaign automatically has a default template (basic campaign info, reach, frequency, and location breakdown). If a client needs a specific Excel or PPT format, you can customise the template as follows:

  1. Go to Create Template.

  2. Choose the fields / columns needed:

    • Campaign name, ID

    • Start date, end date, time range

    • Day-wise or overall numbers

    • Age group, gender, audience segments

    • Locations, impressions, reach, frequency, eCPM, etc.

  3. Save the template with a clear name (e.g., “Client_X_Standard_Post_Campaign”).

This template now becomes the standard skeleton for future report downloads.

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Custom Reports

  1. Go to Create a Report.

  2. Select the template you just created.

  3. Choose the scope:

    • Single inventory

    • Set of inventories

    • Single campaign

    • Set of campaigns

  4. Run the report.

  5. Export as Excel for sharing.

Notes

  • If the campaign was executed via Planner or Influence, the default report is automatically available in Measure.

  • If the campaign ran outside Moving Walls and Measure is used only for post-campaign analytics, you still set up templates and then ingest data to generate reports.

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