6. Assigning and Approving Creatives
Once a campaign is approved, it becomes a live deal and moves into the Influence platform, where the actual ad creatives (videos or images) are uploaded and attached to it. A campaign cannot start playing until at least one creative has been assigned and approved.
Note: This part of the process happens in Influence, not Planner. It is included here because it is the next step after a campaign is approved, and Planner users often need to complete it.
6.1 Opening Line Items
Every approved campaign is made up of one or more line items — each line item represents a specific inventory booking within the campaign (for example, one screen or one site). Creatives are assigned at the line item level.
Figure 15: Deal overview in Influence, showing the line items that belong to the campaign.
Open Influence and locate the deal that corresponds to your approved campaign.
Review the deal overview, which shows the Goal, Total Line Items, Total Ad Plays, Total Impressions, and Budget.
Click on a line item in the Line Items table to open it.
6.2 Assigning a Creative
This is where you upload or select the actual video or image file that should play on screen for this line item.
Figure 16: Line Item Creatives screen before any creative has been assigned.
The top of the screen shows four quick counters — Total Creatives, Approved, Pending Review, and Rejected — so you can track creative status at a glance.
Click Assign Creative in the top-right corner.
Figure 17: Add Creatives panel, used to select a creative from the Content Hub.
In the Add Creatives panel, either drag and drop a file directly, or choose one from the Content Hub on the right. Only creatives matching the required resolution and format (shown at the top, for example 2560x1080, Video) are shown.
Click Add Creatives to confirm.
Figure 18: Creative successfully assigned, shown with a Pending status.
Once assigned, the creative appears in the list with a status of Pending — this means it has been uploaded but is still waiting for review.
6.3 Approving a Creative
A creative must be reviewed and approved before it is allowed to play. Depending on your role and permissions, you may be the one approving it, or it may be reviewed by another team member.
Figure 19: Creative marked as Approved, confirmed with an on-screen notification.
Status: Pending – Uploaded and waiting for review.
Status: Approved – Reviewed and cleared to play on screen.
Status: Rejected – Reviewed and declined; a new creative will need to be assigned.
Open the line item and locate the creative with a Pending status.
Use the row Actions (the icons on the right of each creative row) to preview, download, duplicate, or remove a creative.
Once reviewed, approve the creative. The status updates immediately to Approved, and the summary counters at the top update to reflect the change.
Tip: Keep an eye on the Pending Review counter at the top of the screen — a campaign with creatives still pending review will not deliver impressions until they are approved.