Campaign Overview
A Campaign is the primary advertising entity in the platform and serves as the foundation for every advertising initiative. It defines the overall business context of a campaign, including the advertiser, brand, target markets, campaign duration, and campaign objectives.
All campaign activities are organized under a campaign. Once a campaign is created, users can add line items, assign creatives, manage delivery, and monitor campaign performance. Every delivery record, report, and billing activity is associated with it.
Campaign Page
The Campaigns page provides a centralized view of all advertising campaigns created within the platform. From this page, users can create new campaigns, search and filter existing campaigns, and manage campaign details throughout their lifecycle.
Campaign Filters
The Campaign Filters panel allows users to narrow the campaign list by applying one or more search criteria. Filters help users quickly locate campaigns that match specific business or operational requirements.
Opening the Filter Panel
To filter campaigns:
Navigate to the Campaigns page.
Click the Filters button.
Select the required filter criteria.
Click Apply Filters to display the matching campaigns.
To remove all applied filters, click Reset.
Filter Options
The following filters are available:
Status - Filter campaigns based on their current status, such as Live, Draft, Pending, Generated, Approved,Archived, Reopened , Completed and Expired
Mode - Filter campaigns by their campaign type, including Direct, Programmatic, Preferred, Private, and Evergreen.
Currency - choose the specific currency
Brand - Search for campaigns associated with a particular brand by entering the brand name.
Advertiser - Filter campaigns by advertiser name.
Seller - Filter campaigns by the associated seller or publisher.
Flight Dates - Filter campaigns based on their scheduled flight period. Select a date range to display campaigns running within the specified dates
Sort By - Choose how the campaign list is ordered. For example, Newest First displays the most recently created campaigns at the top of the list.
Customize Table Elements
The Customize Table Elements panel allows users to control which columns are displayed in the table. Users can show or hide individual columns to personalize the table view according to their preferences.
Opening the Modify Panel
To customize the table columns:
Click the Modify Table icon from the table toolbar.
The Customize Table Elements panel opens on the right side of the screen.
Enable or disable the required fields.
Click Apply Changes to save your preferences, or Cancel Changes to discard them.
