Negotiation / Optimize
The Negotiation module allows publishers to revise pricing for individual line items during the negotiation phase with the advertiser. Accessed via Quick Navigation → Negotiation.
Field / Setting | Description |
Inventory | Billboard name, location, and type (Digital / Classic) |
Total No. of Periods | Number of scheduling periods in the campaign |
Monthly Rate Card | Standard rate as configured during inventory onboarding |
Discounted Monthly Rate Card | Rate after pre-configured consecutive or volume discounts |
Discount (% or $) | Enter a percentage or fixed dollar discount to apply to the rate |
Negotiated Monthly Rate Card | Rate after the negotiation discount is applied |
Negotiated Discounted Rate Card | Final combined rate after all discounts |
Schedules | Schedule date range for this line item |
SOV | Share of Voice percentage (Digital: e.g. 10%; Classic: always 100%) |
Schedule Rate Card | Rate calculated from the schedule configuration |
Discounted Schedule Rate Card | Editable final cost field — can be directly typed to any value |
Production Cost | Classic inventories only. Digital shows N/A. |
Installation Cost | Classic inventories only. Digital shows N/A. |